Case Study · Local Platform & Local SEO
TetouanClub
Turning a local directory into a structured discovery, visibility and growth platform for Tetouan professionals.
The Challenge
How do we turn a directory into a local discovery and business-growth platform?
The challenge was to organise many business categories, improve local search visibility and create a measurable commercial journey without making the experience complex for visitors or professionals.
Our Approach
From strategy to a clear, conversion-ready experience.
Discover
We analysed the existing experience, audience needs and the project’s commercial priorities.
Design
We organised the information and journeys around clarity, trust and mobile use.
Build
We implemented a lightweight WordPress and Gutenberg experience with practical management tools.
Launch
We tested content, forms, language paths and key actions before rollout.
The Solution
The solution we built.
TetouanClub combines SEO-ready listings, local categories, visibility plans, Claim requests and a pipeline from new lead to customer.
Key Deliverables
What we delivered.
01
Architecture & Local SEO
A clear structure aligned with user needs and organic visibility.
02
Visibility Plans & Claim
A practical system that supports discovery, trust and conversion.
03
Commercial Pipeline
Operational tools and workflows for sustainable day-to-day management.
The Outcome
The platform now connects local discovery, professional visibility and commercial development in one coherent system.
Result: a clearer digital presence, simpler management and a more direct path for users.
Rokn El Web
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