Case Study · Local Media & Content
RadioTetouan.ma
Evolving a local news website into an editorial, advertising and audience ecosystem serving Tetouan.
The Challenge
How do we turn news, audience and commercial opportunities in one coherent ecosystem?
RadioTetouan needed clearer content organisation, credible advertising spaces and a direct relationship with readers while maintaining a firm separation between editorial work and sponsorship.
Our Approach
From strategy to a clear, conversion-ready experience.
Discover
We analysed the existing experience, audience needs and the project’s commercial priorities.
Design
We organised the information and journeys around clarity, trust and mobile use.
Build
We implemented a lightweight WordPress and Gutenberg experience with practical management tools.
Launch
We tested content, forms, language paths and key actions before rollout.
The Solution
The solution we built.
The solution brings together the editorial website, advertising page, sponsored formats and Tetouan Week newsletter with email segmentation and welcome automation.
Key Deliverables
What we delivered.
01
Editorial Platform
A clear structure aligned with user needs and organic visibility.
02
Advertising System
A practical system that supports discovery, trust and conversion.
03
Newsletter & Automation
Operational tools and workflows for sustainable day-to-day management.
The Outcome
RadioTetouan.ma now links publishing, audience, newsletter growth and commercial opportunities across several channels.
Result: a clearer digital presence, simpler management and a more direct path for users.
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